Italian merchant Luigi Lavazza founded a coffee roastery in the heart of Turin in 1895. Today, Lavazza is one of the world’s largest coffee producers. However, on their journey to what they are today, they haven’t lost their traditional values, as the company is still family-owned. It’s an Italian story that represents a blend of dedication, innovation, passion, style, history, and love for this business. An approach that shaped the coffee-drinking culture and made the brand synonymous with espresso.